CENTRAL OTAGO FRUIT
2011
Description
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Fields
- Central Otago Fruit is a Brand Identity project produced at Brian R Richards Ltd. The main strategic goal was to reposition Central Otago fruit as a premium producer of seasonal fruit from New Zealand. We needed to balance their story of taste and flavour with provenance and create a Brand Identity that was consistent across all touch-points, unifying the collective of growers around the new brand.
- Company: Brian R Richards Ltd. Client: Central Otago Fruit. Designer: Wayne Morpeth. Director: Mark Benseman. Writer: David Lyall. Project Manager: Carol Soundy. Orchard Photography: James Jubb.
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Claude Maus Camo print, designed in collaboration with Rob Maniscalco for the Spring/Summer 2012 range.Fashion, Graphic Design, Textile Design2012 -
The Volcom Artist Series Competition 2009, Art-prize entry winner Crystal or Stone. Explores the use of geometric formed line-work, and to further develop the series of experimental work I have entitled ‘Crystal Ink’.Illustration, Textile Design2010 -
Crystal ink is a personal project which explores the use of ink, screenprinting, and digital composition. Crystal Ink expresses the use of fractal paradigms rendered in an experimental style, symbolizing growth, nature, and illusion.Illustration, Fine Arts, Design2011 -
A Selection of Exhibited and commissioned works from the years 2002 – 2010. All artworks have been sold.Illustration, Painting, Photo Illustration2011 -
The Crystal Converse series expresses the use of fractal paradigms rendered in an experimental style, symbolizing growth, nature, and illusion.Graphic Design, Illustration2011